More on Analytics - This Time, Social!
Posted by Adam Singer:
Social media is becoming more important for your business every day. However, measuring social has typically been a challenge.
Google Analytics' new Social Analytics reports help you bridge the gap between web and social, allowing you to measure the value of social media (last click and upper funnel) and understand both on and off-site social activities.Google Analytics Blog: Capturing The Value Of Social Media Using Google AnalyticsMeasuring the value of social media has been a challenge for marketers. And with good reason: it's hard to understand exactly what is happening in an environment where activity occurs both on and ...
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